How do people make decisions about visiting doctors, taking medication, and choosing therapies? How are messages in health campaigns perceived and understood? How successful are new health apps? Which attitudes and motives influence health-related behaviors? How are hospitals or pharmaceutical companies perceived?
This seminar addresses these and related questions. It introduces students to the principles and practices of media and market research. In this semester, the thematic focus will be on media and market research in the health sector. We will engage both theoretically and practically with the fundamentals of media and market research in the health sector. On this basis, students will work in small groups to develop and present their own project. Through this process, students will learn essential work techniques used in professional research environments and gain insight into diverse areas of the media and marketing industries.
This seminar addresses these and related questions. It introduces students to the principles and practices of media and market research. In this semester, the thematic focus will be on media and market research in the health sector. We will engage both theoretically and practically with the fundamentals of media and market research in the health sector. On this basis, students will work in small groups to develop and present their own project. Through this process, students will learn essential work techniques used in professional research environments and gain insight into diverse areas of the media and marketing industries.
- Trainer/in: Mara Berlekamp