More than fifty years ago Eugene Burdick and William J. Lederer criticized and ridiculed the blunders American foreign service officers, newspapermen, and others were committing abroad in their bestseller "The Ugly American." The frequently bad image of the United States in other parts of the world has been a constant worry for most administrations. Trying to define and discuss "public diplomacy," the seminar will – among other things – take a closer look at the training and recruitment of foreign service officers, at attempts to improve the American image abroad, e.g. through cultural and exchange programs, and at criticism both from inside and outside the US.
- Trainer/in: Andreas Etges