General Information
Lecturer: Prof. Dr. Martin Paul Fritze (fritze@lmu.de)
Times: 24.04.2025 – 18.07.2025 (blocked)
Language: English
Credits: MBR course (B1 module), four contact hours
Course Description
This seminar introduces participants to structured approaches to knowledge creation
in behavioral science. Alongside understanding epistemological foundations,
participants will learn about the interplay of theory and empirical research to craft
convincing empirical packages for research papers aiming to make theoretical
contributions. Emphasis is placed on behavioral science, particularly experimental
designs, though the course is suitable for various fields within management science.
Assignment / Grading
Students are expected to actively participate in the discussions, as well as to prepare
and present a registered report aiming to contribute to existing theory. Grades will be
based on the presentation of the registered report (15-minute presentation, 15-
minute discussion), covering the following elements: introduction and background,
methodology (study/experimental design and procedures), analysis plan, expected
outcomes, and theoretical contributions.
- Trainer/in: Martin Fritze
Bachelor Seminar
Behavioral Marketing: Foundations,
Methods, and Current Topics
General Information
Lecturers: Prof. Dr. Martin Paul Fritze (fritze@lmu.de)
<<< Research Assistant/ PhD student >>>
Times: 30.04.2025 – 16.07.2025 (blocked)
Language: English
Credits: 6 ECTS
Successful participation qualifies for writing a bachelor thesis
Course Description
This seminar introduces participants to behavioral aspects of marketing
management, with a focus on consumer psychology and behavior. Emphasis is
placed on experimental findings from behavioral science pertaining to insights and
implications for marketing practice.
Assignment / Grading
Students are assigned a topic, prepare a seminar paper (approx. 10-12 pages;
22,200-33,000 characters) on this topic, and give a 15-minute presentation of their
paper. Presentations are followed by a 10-minute group discussion in which active
participation is expected. Grading will be based on written assignment (50%) as well
as on oral contributions (50%).
Tentative Schedule
The seminar will take place on the dates listed below. Seminar room 329 is located
on the third floor of Ludwigstr. 28 (RG), 80539 Munich. Attendance at all scheduled
meetings of the course is mandatory. All times are s.t.!
Date Day Time Place Content
April 30 Wednesday 15:30 – 18:30 SR 329 Kick-off
May 21 Wednesday 14:30 – 16:30 SR 329 Presentations and
discussions of proposed
paper structure
June 04 Wednesday tba R 331 Individual sessions (upon
request)
June 11 Until 11:59 am Email Submission deadline
seminar paper
July 2 Wednesday tba R 331 Individual feedback
sessions
July 9 Until 11:59 am Email Submission deadline
presentations
July 16 Wednesday 14:30 – 17:30 SR 329 Finals presentations and
discussions
Further Information
• All sessions will be held in person.
• The number of participants is limited to 10.
• Suggested readings for the course and a list of relevant literature will be given
in class and included in the course material.
- Trainer/in: Martin Fritze
- Trainer/in: David Hähnchen